Privacy Policy

Last Updated: March 2026

At Local 24/7 Locksmith (“we”, “us”, or “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website (local247locksmith.co.uk) or use our locksmith services.

1. Information We Collect

We may collect and process the following data about you:

Contact Information: Name, email address, phone number, and billing/service address when you request a quote, fill out our contact form, or book a call-out.
Payment Information: We use secure mobile card terminals for payments. We do not store your full credit or debit card details on our systems.
Technical Data: IP address, browser type, time zone setting, and operating system collected automatically when you browse our website.

2. How We Use Your Information

We use the information we collect in the following ways:

To carry out our obligations arising from any contracts or service agreements entered into between you and us (e.g., dispatching a locksmith to your location).
To process payments and provide you with invoices or receipts.
To respond to your inquiries, WhatsApp messages, or customer service requests.
To improve our website and ensure content is presented in the most effective manner for you and your device.

3. Cookies and Google Advertising

Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience when you browse our website and allows us to improve our site.

Google Ads: We use Google Ads to promote our business. Google uses cookies to serve ads based on your past visits to our website.
Analytics: We use analytical tracking to understand how visitors interact with our website, helping us improve our user experience.
You can choose to accept or decline cookies through our website’s cookie consent banner or by modifying your browser settings.

4. Data Sharing and Disclosure

As a genuine local business, we never sell, rent, or trade your personal information to third-party marketing agencies or lead-generation networks. We only share your data with trusted third parties necessary to operate our business, such as:

Secure payment processors (e.g., SumUp, Zettle, or Stripe) to process your card payments.
Website analytics and advertising partners (like Google) as described in the cookies section.
Law enforcement or government agencies if we are under a legal obligation to disclose your data.

5. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. Communication between your browser and our website is encrypted using secure socket layer technology (SSL).

6. Your Legal Rights (GDPR)

Under UK data protection laws, you have the right to:

Request access to the personal data we hold about you.
Request the correction of any inaccurate data.
Request the erasure of your personal data (the “right to be forgotten”).
Object to the processing of your personal data for direct marketing purposes.

7. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Service Area: Birmingham and the West Midlands

Phone: 07486 889391